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BOGOF to BOBOF

Posted: March 15, 2012 | Author: | Filed under: Right to buy |Leave a comment

I’m never quite sure about those ‘buy one, get one free’ offers in the supermarket. So can I really believe in ‘buy one, build one free’?

My local Shapps & Cameron hyperstore is offering me a ‘rebooted’ right to buy. Is it like it sounds – a desperate attempt of a 21st century marketeer to rebrand a tired old product from the 1980s as something exciting and new – or is there something in it?

Read the rest of this post on my blog at Inside Housing.

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