Originally published on January 23 on insidehousing.co.uk.
Shrinkflation made the headlines this week as government statisticians highlighted the way that food manufacturers reduce the size of their packets rather than put up the price of their products.
Most commonly seen in bread and cereals, it means you now get 10 Jaffa Cakes where you used to get 12.
But another news story got me wondering about whether the same thing could happen in housing.
‘Micro-homes could solve London’s housing crisis,’ said a BBC headline based on a new report from the Adam Smith Institute.